Ghosts 'N Goblins Kickstarter

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Wednesday, November 13, 2013

Day 15 - Take 30 Days Vacation and Sick Leave to run your first Kickstarter

Take 30 Days Vacation/Sick Leave

If you want to run a somewhat large and successful Kickstarter campaign I suggest you take two weeks of sick leave and two weeks vacation so you can put 100% focus into the 30 days it requires. It's not just a full time job, it's like having a screaming newborn baby that requires 24 hour attention. Think of it like a presidential nominee in a tour bus, 30 days before the election. If you can afford it, isolate yourself in a hotel for 30 days (or tour bus!) with one goal: Kickstarting. Actually, I bet eventually, we see people traveling the country in a tour bus promoting their Kickstarter. Social media while they're driving, then visiting conventions when they're not. Promote. Promote. Promote!  In the future, I want to hire a team for help with Kickstarters.

I'm a freelance network administrator, which means sometimes I have a very flexible schedule to do things like devote the majority of my time to this project, which right now is Kickstarting. However, sometimes I spend all day on-site to handle issues and the campaign suffers because of it. No tweeting, no pledging. Today was one of those on-site days. The solution? Try both.

6:00am-9:00am. Kickstarting, aka tweeting and talking everywhere. Breakfast.

9:00am-7:00pm. Doing on-site computer work for a client.

7:00pm-8:00pm. 26 minute NASA power nap in the garage at a nearby Smith's. Throw a coat over your head, set the iPhone timer to 26 minutes....recharge! Freak out onlookers? Maybe. Then, dinner.

8:00pm-2:00am. Kickstarting. Somehow going to bed at 1am seems early now so now the new schedule is closer to 2am.

Some Kickstarting Surprises Today

  • Amazon Payments vs. PayPal

Another issue I'm fighting that I didn't think would be an issue, is Amazon payments. That's the only way to pledge on Kickstarter, and I can't pledge on people's behalf. It's against the rules to prevent gaming the system in the OUYA contest. Just had a backer, Philip, say he knows people who want to pledge but the only way they can pledge is Paypal. I'm going to turn this obstacle into an advantage. I told Philip to elect a team leader, and a team name, and have a team pledge. The team pledges will be kept in the comments section in Kickstarter because comments cannot be edited or deleted. I love Kickstarter's thinking here about comments, ultimate transparency. This also has a great benefit of rallying the troops, and keeping them even more involved. In the music business we would call this street teams. Teams that would hit the streets and wallpaper the city with posters to promote an album release or a concert. Street teams can be the factor at determining the success or failure of a concert, and I can see them taking us to our goal here if this idea takes off. I revised the FAQ here



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